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We did it !

 We finally made the move from 5704 Commerce Blvd. to 50 Executive Ave. We're bigger and better with room to spare and still located in Rohnert Park. We're in the midst of getting everything situated but don't let that stop you from coming by for a visit or bringing us your projects. Look forward to seeing you in our new location.

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"Here's a bit of info some might find useful to achieve more accurate colors in your projects"

Why Pantone Recommends Replacing Your PANTONE FORMULA GUIDE Annually

The formula for a particular PANTONE Color never changes; the formula for PANTONE 165 C is the same today as it was in 1963. But, the look of the color will vary depending on the paper or substrate on which a color is printed.

The PANTONE MATCHING SYSTEM is a transparent ink system, and the color, coating, UV-components and other characteristics of the substrate being printed will affect the appearance of the printed color. As the same color ink can change dramatically in appearance when printed on different paper stocks, Pantone publishes PANTONE FORMULA GUIDES and CHIPS books on three different paper substrates: C = coated paper, U = uncoated paper and M = matte paper to provide a visual reference of the affect different papers have on color. (NOTE: You may also be familiar with suffixes CV, CVC and CVU which stood for Computer Video, Computer Video Coated and Computer Video Uncoated. These suffixes were used in computer programs prior to 2000 and are no longer used.)

Though our color formulas haven’t changed over the years, our paper specifications have changed. Because today’s marketers prefer brighter, whiter papers, Pantone changed the paper used in our guides in 2003.

Finally, because paper yellows with age and ink fades, the appearance of a print-ed color will change over time. (NOTE: For specifications of the papers currently used in our FORMULA GUIDES and CHIPS books see our STAY UP-TO-DATE/product & technical information brochure or visit pantone.com).

To ensure that the end result of a project meets the expectations of everyone involved in the process, Pantone recommends the following:

1. Replace your PANTONE FORMULA GUIDES annually, and make sure that everyone involved in the process is using current PANTONE Products.

2. Always specify colors using the PANTONE FORMULA GUIDE that corresponds most closely to the printed substrate: coated, uncoated or matte.

3. Since the substrate used in the project will almost certainly differ from the substrate used in PANTONE FORMULA GUIDES, always attach a PANTONE Color Chip to all copies of your project. The PANTONE Color Chip has been referred to as “the world’s smallest contract” and is the visual quality reference that directs the final printed material.

Source:http://www.pantone.com

For us here at SAR we use and recommend COLOR BRIDGE/COATED in your files. To locate these swatches in Adobe Illustrator, simply go to WINDOW in your menu bar and scroll down to SWATCH LIBRARY / COLOR BOOKS / PANTONE COLOR BRIDGE CMYK PC.

We have a lot of exciting news to share within the coming months

3/10 For some the cat's already out of the bag. For the rest we wanted to share this exciting news. Within the coming months we will be relocating to a Bigger and Better home for Sign A Rama Rohnert Park.